Glossary

A digital shape with width, height and depth. This model forms the foundation for images, animations or an interactive presentation.

An image showing a product, building or idea using a digital 3D model. It lets you present something before it exists.

Movement created by playing a sequence of images. In 3D, a product, camera or light source can move, for example.

Short for architectural visualisation: making architecture visible. Examples include exteriors, interiors and property developments that have yet to be built.

Computer-generated imagery: images created using a computer. 3D visualisations and 3D animations are forms of CGI.

Combining different image layers into a single composition. For example, combining a 3D product with filmed footage or a photographic background.

File formats for transferring and loading 3D models, including on the web. GLB is the binary variant of glTF.

The properties determining how a surface looks and responds to light, such as the roughness of stone or the reflectivity of metal.

Physically based rendering: a method that uses principles of physics to model the interaction between light and materials. It helps create a convincing image.

A rendering technique that traces light paths through a scene to calculate effects such as reflections, shadows and translucent materials.

The calculated final image of a 3D scene, bringing together models, materials, lighting and the chosen camera position.

A pattern or image that adds detail to a surface, such as wood grain, brickwork or small imperfections.

The layout determining where a flat image is placed on a 3D model. Think of unfolding a package.