Tiger — a consistent image collection
From standalone products to complete bathroom interiors. CGI for Tiger's furniture ranges.
The challenge
For the launch of the new Condo, Nook, Voya and T-line bathroom furniture ranges, Tiger faced a complex visualisation challenge. The collection included a variety of vanity units, vanity tops, inset and countertop basins, and tall cabinets, available in a wide range of sizes, colours and configurations.
Sales through retailers such as Karwei, Gamma and Praxis required consistent product imagery to help consumers quickly make the right choice. This meant clearly presenting not only the individual components, but also the most common combinations and complete furniture configurations.
The challenge was to visualise a large number of product variants efficiently, without compromising quality, consistency or appearance.
Our approach
A range with so many variants calls for a smart, structured approach. Working closely with Coram's product manager and marketing team, we used a detailed image plan specifying the imagery required for each product range and sales channel. This enabled us to develop a complete image library that is practical for e-commerce while also inspiring consumers.
Standardised product renders
We began by visualising all the individual components. Each vanity unit, vanity top, basin and tall cabinet was presented as a standalone product in a consistent style, both from the front and in perspective.
The result was a uniform image set suitable for webshops, product databases, packaging and marketing materials.
Combinations that make choosing easier
The strength of this collection lies in its many possible combinations. The various vanity units, basins and vanity tops allow consumers to tailor their bathroom furniture to their wishes and available space. To help them do this, we also visualised the most common configurations.
This immediately provides a clear picture of the end result and makes choosing from the extensive range easier.
From product to inspiration
A product image shows what something is. A lifestyle image shows how it feels.
Based on the mood boards and styling preferences of Coram's marketing team, we visualised selected product combinations in a variety of interior settings. From a compact matt green cloakroom vanity to a spacious bathroom with a warm Japandi feel or a luxurious Hotel Chique setting.
These images are used on websites, social media and in brochures to inform and, above all, inspire consumers.
Attention to detail
To complete the story, we also developed detailed visualisations of the different furniture ranges. Images with open drawers reveal the layout, material finishes and storage space, giving consumers a clearer picture of the product's practical features.
This reveals not only the appearance, but also the functionality behind the design.
The result
With a single, consistent CGI image library, Tiger has a complete set of sales-supporting images for all its key retail channels. From product pages and configurations to lifestyle images for campaigns and social media, the full range is presented clearly, attractively and at scale.
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